A Beauty Addict


Murad 90-Day Rapid Lightening Regimen

Murad's Rapid Lightening Regimen is a full 90-day supply to treat skin discoloration… [more]

Murad 90-Day Rapid Lightening Regimen Murad 90-Day Rapid Lightening Regimen

Conair Infiniti Pro Curl Secret

  Conair Infiniti Pro Curl Secret ($100) Gives you a revolutionary new way to… [more]

Conair Infiniti Pro Curl Secret Conair Infiniti Pro Curl Secret

MUFE Blue Sepia Fall 2013 Collection

MAKE UP FOR EVER celebrates the femininity of 50s beauty and the transition into… [more]

MUFE Blue Sepia Fall 2013 Collection MUFE Blue Sepia Fall 2013 Collection

Sephora Summer 2013 Collection

Sephora's summer collection is made to last through this season's long hot days and… [more]

Sephora Summer 2013 Collection Sephora Summer 2013 Collection

New Polo Red by Ralph Lauren

Polo Red is the new cologne by Ralph Lauren featuring a fiery mix of spicy red saffron,… [more]

New Polo Red by Ralph Lauren New Polo Red by Ralph Lauren

Estee Lauder Sumptous Extreme Mascara

January 27, 2011

Estee Lauder Sumptous Extreme Mascara ($23.50) Lashes seem to multiply, magnify, grow to extremes. Three different high-volume fibers create audacious, false-lash effects. Extreme Bold Volume™ formula is a blend of three high-volume fibers in a mousse-light base. Acts like lash extensions multiplying and growing the look of lashes. Fortified with conditioning Lash-Advancing Vitamin Complex. The oversized BrushComber Extreme™ with two types of bristles-flexible fibers carry maximum formula; solid fibers comb and separate for clump-free definition. Available in 4 different colors, black, brown and 2 limited edition colors violet and indigo.

The 3 Fibers

  • Unique interlocking fibers build volume + length
  • Hollow fibers create massive volume, without weight
  • Ball fibers fill in and fill out even the sparsest lashes

The mascara applies clump free with the first layer with the second one it is still clump free but with thicker lashes. The big brush makes it very easy to coat all lashes, even the small ones on the side. I like what this mascara does for my lashes I would rate this as one below the quality of Dior lashes. My lashes are not clumpy, they are long and, hold a curl well.

The violet mascara looks very purple on the brush but when applied onto darker lashes you’ll see a hint of purple but it is not very noticeable, perhaps it would be more noticeable on lighter lashes. I would assume this effect would be the same for the blue mascara. I would recommend just getting the classic black and skip on the colored lashes.

Recommendation: With just 1-2 layers you’ll get clump free long lashes. The formula and brush separates each individual lash for a lengthening and slightly volumized look. In my opinion I don’t think the mascara gives the lashes a lot of volume but it does give off the false lash look.

Availability: Estee Lauder counters
Rating: B+

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Imju d.v.j Volume Lash Mascara

January 21, 2011

Imju d.v.j Volume Lash Mascara ($24) is next innovation in Japanese cosmetics with the launch of Volume Lash mascara. Experience all in just one stroke of d.j.v. beautenizer Volume Lash as it simultaneously volumizes, conditions and smudge-proofs each and every lash.  d.j.v beautenizer Volume Lash, available in Pure Black, will be sold exclusively in Sephora, Sephora inside JCPenney and Sephora Canada. Volume Lash’s versatile volume sculpting brush is designed to hold plenty of its new, 3D film-coating formula to cover and condition all your lashes with nourishing oils. This quick dry formula prevents lashes from clumping while giving you an all day smudge-free look. Of course, when you’re ready to remove Volume Lash at the end of the day, all you need is warm water

Available February 2011


Nicole by OPI – Liquid Metal and Justin Bieber Collection

January 21, 2011

The Liquid Metals collection from Nicole by OPI includes:

  • Miss Independent metallic light purple but looks more silver
  • The Next CEO glittery gray gold
  • Rich in Spirit blue silber glitter
  • It Starts with Me peachy with glitter

The new Nicole ♥ Walmart Nail Lacquers include:

  • Count On Me clear with blue/purple microglitter
  • Got Style? glittery maroon
  • He’s A Keeper ruby red, cleans off easily unlike most red polish
  • Never Give Up metallic hot pink with glitter

The first six new Nicole by OPI Nail Lacquers in The One Less Lonely Girl Collection include:

  • One Less Lonely Glitter clear with purple glitter
  • Prized Possession Purple shimmery purple
  • Give Me the First Dance metallic silver glitter
  • Me + Blue sea blue with glitter
  • OMB! bright red with glitter
  • Step 2 the Beat of My Heart clear with microglitter and pink/purple hearts, good for nail art designs

Nicole by OPI is a subdivision of the OPI brand and delievers quality color that lasts for up to a week. What’s different with Nicole is the brush shape which is probably the easiest I have ever applied my polish. The tapering of the brush is just right to cover almost all of the nail in 1 stroke. I thought I liked the wide OPI brush but this one is amazing. All nail polish bottles need to start coming with this brush shape and OPI should switch over to it too. Now I won’t put off painting my nails because it won’t take too much time and effort :)

Availability: Ulta and Walmart
Rating: B+

More pictures ahead…

Recommendation: I would buy Nicole by OPI over the regular OPI color just because of the brush. Nicole offers a wide variety of colors like OPI. From the 3 collections I recommend It Starts with Me, Got Style?, and Prized Possession Purple.

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Katy Perry Collection by OPI

January 17, 2011

Katy Perry Collection by OPI ($8)

  • Teenage Dream Big glitter and microglitter, clear with a hint of pink
  • Not Like the Movies Metallic purple/green with some glitter, 2 coats
  • Last Friday Night Big glitter and microglitter, clear with a hint of blue
  • The One That Got Away Glittery magenta, 2 coats
  • Black Shatter a cracked pattern appears when applied over each dried bright lacquer
  • Simply Smashing (Serena Williams Collection) yellow with glitter

I am not a big fan of the big glittery shades but the other shades are really nice. For the Black Shatter you need to use it over dry nail polish and it doesn’t work with just any nail polish. It dries best on top of OPI nail polish. I tried using it over MAC and nothing happened. When the Black Shatter dries it starts to shrink up and create the separate black pieces on your nail.

Available at Ulta
Rating: B+

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Smashbox Wish for the Perfect Palette

January 13, 2011

Smashbox Wish for the Perfect Palette ($59) It’s the biggest, boldest gift you could give any beauty junkie, with nearly 80 shades for endless color combinations of eyes, cheeks and lips. You’ll even get a FREE step-by-step guide to create a festive holiday look. This is over $260 value!


  • 49 eye shadows
  • 10 cream eye liners
  • 6 brow powders
  • 1 brow wax
  • 8 lip glosses
  • 2 blush
  • 1 bronzer
  • 1 highlighter
  • 4 mini brushes (eye shadow, eye liner, angled brow and lip)
Recommendation: Love, love, love this palette! At $59 you’d be owning a lot of Smashbox products for a fraction of the price. Who really does ever finish up those $15-20 eye shadows and now you can try about 50 different shades at the fraction of the price and get even more makeup and brushes.

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Tarte’s The Jewelry Box

January 8, 2011

Tarte’s The Jewelery Box ($52) is an exclusive, limited-edition palette packed with 32 new eyeshadows, eight lip glosses, Tarte’s bestseller a full-size of Park Avenue Princess Mineral Powder Bronzer, a new shimmering powder, five deluxe long-wearing eyeliners, and a detachable necklace.

This set contains:

  • 16 x 0.06 oz full-sized shimmering eye shadow
  • 16 x 0.06 oz full-sized matte eyeshadow
  • 8 x 0.03 oz lip gloss
  • 0.21 oz Mineral Powder Bronzer
  • 0.25 oz highlighting powder in soft pink
  • 5 x 0.02 oz long-wearing eyeliners

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MAC Mickey Contractor

January 5, 2011

MAC Mickey Contractor
Available January 6 2011

Who is Mickey Contractor, and why can’t about a billion people live without him? The answer involves breaking out into song and dance, because long before Glee, Mickey made the dashing heroes and exotic enchantresses of Bollywood Cinema into the famous faces throngs of fans want to look like. As M·A·C’s Director of Makeup Artistry for India, he’s more than an icon to a glamorous Eastern audience – he has mentored in-the-know Artists around the world for over three decades. These exclusive collections of Mickey’s musts are all about natural skin tonality and total performance, in addition to colour with a touch of exotic cine-magic. Foundation, Concealer, Prep + Prime Transparent Finishing Powder, goddess-gorgeous Eye shades, Lipstick, Lipglass and Blush, with his favourite brushes to star in your own big Bollywood hit.

Powder Blush ($18.50 US / $22.00 CDN)

  • Gana – Bright white gold (Frost)
  • Sur – Dirty rosie brown (Satin)

Lipstick ($14.50 US / $17.50 CDN)

  • Yash – Deep neutral (Matte)
  • Mehr – Dirty blue pink (Matte)
  • Gulabi – Bright fuchsia (Amplified)
  • Mocha – Peachy yellow-brown (Satin)

Lipglass ($14.50 US / $17.50 CDN)

  • Flesh – Dirty nude brown
  • Lust – Soft muted pink

Eye Shadow ($14.50 US / $17.50 CDN)

  • Saffron – Deep coral caramel (Satin)
  • Rani – Bright fuchsia with soft pink pearl (Frost)
  • Marvel – Deep purple with soft pink pearl (Frost)
  • Oomph – Forest green with soft gold pearl (Veluxe Pearl)

Eye Shadow X 4 – Athma ($36.00 US / $43.00 CDN)

  • Folie – Reddish-plum brown (Satin)
  • Carbon – Intense black (Matte)
  • Jaan – Light neutral with soft gold pearl (Lustre)
  • Vivah – Brown with gold pearl (Lustre)

Fluidline ($15.00 US / $18.00 CDN)

  • Ivy – Bright green (Frost)
  • Siahi – Deep turquoise blue (Frost)

More pictures!

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China Glaze Anchors Away

January 4, 2011

China Glaze Anchors Away Spring 2011

Sail away this spring in 12 nautically-inspired colors from China Glaze. These bold and confident brights are reminiscent of a carefree natural getaway, with soft ethereal hues that inspire leisurely thoughts of sand and sea. Colors in this collection include:

  • Life Preserver: Highly pigmented and luxurious poppy crème.
  • Hey Sailor: Vibrant crème red.
  • Ahoy!: Delightfully intense pink that flashes with reflective glass speck.
  • First Mate: Sophisticated and rich navy crème.
  • Starboard: Hip and playful green crème.
  • Lighthouse: Multi-dimensional, bright yellow glass speck.
  • White Cap: Whimsical and sparkling multi-dimensional white.
  • Pelican Gray: High shine, cool toned grey crème.
  • Sea Spray: Calming pale blue crème.
  • Below Deck: A flirty mix of taupe and violet.
  • Sunset Sail: Delightful peachy pink high shine crème.
  • Knotty: Micro-particle beige shimmer.

This spring, take a relaxing trip to the shore and sail away with China Glaze. Stop and smell the sea breeze!


MUFE Lab Shine

January 4, 2011

Lab Shine ($18) is a brilliant new range of lip gloss that delivers mega-watt shine with a gorgeous pop of color.  Lab Shine is available in three unique finishes and 35 vibrant, eye-catching hues, making it the perfect finishing touch for a sparkling smile.

The Diamond Collection includes 12 new shades and is formulated with MAKE UP FOR EVER Diamond Powder to provide transparent, natural looking color with shimmering, glittery shine.   The Star Collection, which boasts 14 shades and is blended with MAKE UP FOR EVER Star  Powder, adds glamorous shine to the lips with an iridescent mother-of-pearl finish.  And the Metal Collection features 9 shades and contains MAKE UP FOR EVER Metal Powder for an intense chrome, mirror finish.

All three finishes boast pearl pigments that reflect and refract light for exceptional shine. A  combination of hyaluronic acid and Camelina oil add moisture to the lips and improve  elasticity, while beeswax and tetraester create a non-sticky texture that effortlessly glides onto the  lips.

Available February 2011


MAC Stylishly Yours

January 4, 2011

MAC Stylishly Yours

Available December 26 2010

Madly chic women know how to play variations on a theme to give a signature look major oomph, more modern momentum;the simplest switch-up is all that’s required. A pink lip, a lavender eye?  A red lip, an orange eye?

Cream Color Base ($16.50 U.S. / $20.00 CDN)

  • Virgin Isle – Vivid bright coral (Cream)
  • Tickle Me Pink – Poppy creamy bright pink (Cream)
  • Movie Star Red – Medium toned blue red (Cream)
  • Madly Magenta – Vivid pinkish purple (Cream)
  • Suggested Retail Price  $16.50 U.S. / $20.00 CDNPIGMENT
  • Electric Coral – Bright coral with small pearl particle
  • Madly Personal – Bright Pink
  • New Fixation – Bright fuchsia red with soft pearl
  • Violet – Vivid bright violet purple

Fluidline ($15.00 U.S. / $18.00 CDN)

  • Dark Diversion – Blackened Plum
  • Blacktrack – Solid flat black

Beauty Powder ($22.00 U.S. / $27.00 CDN)

  • Play It Proper – Pastel soft pink with sparkles
  • Too Chic – Soft peachy cream with fine shimmer

Lipstick ($14.50 U.S. / $17.50 CDN)

  • Neon Orange – Bright clean orange (Amplified)
  • Something New – Creamy bright blue pink (Amplified)
  • Cockney – Sheer yellow red with
  • multidimensional pearl (Lustre)
  • Style Curve – Bright clean violet purple (Cremesheen)

Pigment ($19.50 U.S. / $23.50 CDN)

  • Electric Coral – Bright coral with small pearl particle
  • Madly Personal – Bright Pink
  • New Fixation – Bright fuchsia red with soft pearl
  • Violet – Vivid bright violet purple

Continue for more pictures…

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