Category: Make Up For Ever
February 18, 2011

Make Up For Ever Très Vichy Spring 2011
Available Now
Straight from the couture runways, freshen up your look for spring by embracing one of fashion’s most iconic patterns, Vichy, French for gingham, in a beautiful new way. MAKE UP FOR EVER is celebrating this eye-catching motif with a limited edition collection of vichy inspired products that will add a soft touch of femininity to spring’s make up palette.
The limited edition Très Vichy collection includes two duo eye shadow palettes, a new Faux Lash and four new Star Powders to achieve this fresh-faced yet glamorous make up look. In creating the new Très Vichy collection, MAKE UP FOR EVER Creator & Artistic Director, Dany Sanz, drew her inspiration from French fashion icon Brigitte Bardot, who was responsible for making the vichy pattern a worldwide trend in the 1960’s. True to the nature of fashion, what’s old is made new again as this eye-catching design resurfaced on the runways at top fashion shows including Christopher Kane and Repetto.
Très Vichy Eye Shadow Palette ($31)
These original eye shadow palettes contain shades of fresh pink and white with sparkling shimmer effects (Vichy Blossom Palette) or shimmer and iridescent effects (Vichy Trendy Palette). MAKE UP FOR EVER Eye Shadow and Diamond Shadow provide long-lasting, highly pigmented color to lids. Each shadow is finely textured and blends easily to create flawless looks.
Vichy Blossom Palette (#1):
- Diamond Shadow #301 – white shimmer
- Diamond Shadow #303 – pink shimmer
Vichy Trendy Palette (#2):
- Diamond Shadow #301 – white shimmer
- Eye Shadow #85 – candy pink
Très Vichy Faux Lash ($19)
As the latest addition to MAKE UP FOR EVER’s natural faux lash collection, this limited edition Faux Lash is adorned with a hand-made bow in an Indian Pink and White Vichy Pattern. Hand-made from natural hair, each lash has an extremely thin base to blend in with the natural lash line. Faux Lashes come with a special adhesive to keep lashes in place for as long as you want, and every lash is reusable for more than one wear.
Très Vichy Star Powder and Diamond Collection ($22)
The new Star Powder Diamond Collection takes our traditional multi-use shimmer powders to the next level for an even more radiant glow. Available in four new shades for spring, these loose powders can be used alone or layered with virtually any other product for instant shimmer. New shades include:
- Star Powder #67 – diamond white
- Star Powder #68 – diamond pink with purple highlights
- Star Powder #69 – diamond pink with golden highlights
- Star Powder #70 – diamond green with golden highlights
Continue for photos
January 30, 2011

MUFE Lab Shine Lip Gloss ($18) is a lightly textured gloss that delivers spectacular shine with a gorgeous pop of color. This gloss combines camelina oil and mother-of-pearl particles that reflect light to create incredible shine that adds volume to the lips. Formulated with hyaluronic acid, it provides intense hydration with a non-sticky texture for a noticeably moisturized pout. Its subtle apricot fragrance also adds a sweet scent to your lips.
Available in 35 shades across three unique collections: Diamond, Star, and Metal. The Diamond Collection includes 12 shades that give natural looking color with sparkling, sheer coverage. The Star Collection has 14 shades with a pearly shine for medium coverage. The Metal Collection consists of nine highly pigmented shades that offer full coverage with an intense, chrome finish.
Availability: Sephora
Rating: A-
January 4, 2011
Lab Shine ($18) is a brilliant new range of lip gloss that delivers mega-watt shine with a gorgeous pop of color. Lab Shine is available in three unique finishes and 35 vibrant, eye-catching hues, making it the perfect finishing touch for a sparkling smile.
The Diamond Collection includes 12 new shades and is formulated with MAKE UP FOR EVER Diamond Powder to provide transparent, natural looking color with shimmering, glittery shine. The Star Collection, which boasts 14 shades and is blended with MAKE UP FOR EVER Star Powder, adds glamorous shine to the lips with an iridescent mother-of-pearl finish. And the Metal Collection features 9 shades and contains MAKE UP FOR EVER Metal Powder for an intense chrome, mirror finish.
All three finishes boast pearl pigments that reflect and refract light for exceptional shine. A combination of hyaluronic acid and Camelina oil add moisture to the lips and improve elasticity, while beeswax and tetraester create a non-sticky texture that effortlessly glides onto the lips.
Available February 2011



January 2, 2011

Make Up For Ever Rock For Ever Aqua Eyes ($36) A set of five travel-sized, vibrant eyeliners in a reusable, studded tin case for a rebellious look of rock-star glam on the go. This award-winning, creamy, long-lasting eyeliner is waterproof, smudge-proof, and fade-proof to withstand the most extreme conditions. Its creamy texture glides on effortlessly and stays put for precise application and intense color. Colors include:
- Aqua Eyes #0L – matte black (jet black)
- Aqua Eyes #8L – silver (shimmery silver with no glitter)
- Aqua Eyes #9L – gold (shimmery gold with no glitter)
- Aqua Eyes #10L – copper (shimmery golden brown with no glitter)
- Aqua Eyes #21L – dark grey (shimmery gun metal grey with no glitter)
December 15, 2010

MAKE UP FOR EVER introduces a collection of four rock n’ roll inspired gift sets to achieve the ultimate rock star style. Each limited edition set is packaged in a reusable metal container adorned with gold and silver grommets, and contains an assortment of best-selling products and festive holiday colors

ROCK FOR EVER EYE SHADOW PALETTE $45
This super star palette boasts four full size eye shadows to create show-stopping “sweet rock” and “smoky rock” inspired make up looks. Expert application instructions are included to help consumers achieve music video worthy rock star eye make up at home. Eye shadows include:
- Diamond Shadow #306 – beige shimmer
- Diamond Shadow #307 – black shimmer
- Eye Shadow #7 – white shimmer
- Eye Shadow #82 – silver iridescent

ROCK FOR EVER AQUA EYES $36
This new collection of cult-favorite Aqua Eyes waterproof pencils boasts five mini eyeliners that are perfect to take on the road. Colors include:
- Aqua Eyes #0L – matte black
- Aqua Eyes #8L – silver
- Aqua Eyes #9L – gold
- Aqua Eyes #10L – copper
- Aqua Eyes #21L – dark grey
September 8, 2010

Make Up For Ever Rouge Artist Intense Lipstick ($19, 0.12 oz) is a highly pigmented, long-lasting lipstick that delivers rich color in one stroke. Formulated with an exclusive pigment complex for ultra-rich color, the formula contains 50% more pigment than traditional lipstick formulas, providing high coverage and immediate payoff in one application. The creamy texture glides onto lips effortlessly and a combination of derived ceramide, sterol and nylon powder adds moisture for comfort during wear. The pigment complex combined with vegetal castor oil and polybuten polymer work to optimize the color intensity and provide intense color payoff. And, a mix of natural vegetal waxes including candellia, rice and beeswax help fix the pigment to the lips for long-wear.
August 16, 2010

Make Up For Ever Aqua Cream ($22, 0.21 oz) An ultra-pigmented, long-lasting waterproof cream. Aqua Cream combines the highest-quality pigments with mother of pearl particles to give immediate rich color payoff with a luminous finish in just one application. It’s long-lasting formulation will not crease or smudge under the most extreme conditions and its creamy and elastic texture allows for easy blending. Sephora is the exclusive beauty retailer for this product.
Available in shades ranging from soft neutrals to pure bright tones
Shades #5, 6, 7, 8, 9, 10 are formulated for the Lips & Cheeks
Shades #1, 2, 3, 4, 11, 12, 13, 14, 15, 16, 17, 18, 20, 21, and 22 are formulated for the Eyes & Cheeks
July 26, 2010

Make Up For Ever HD Microfinish Powder ($30) is a universal translucent finishing powder to be applied over foundation or worn alone. It sets the foundation and slightly mattifies skin without changing its natural contours. This 100% mineral silica powder softens the appearance of imperfections. Completely evens out the complexion for a glowing, radiant look. One universal shade is suitable for all skin tones. Sephora is the exclusive beauty retailer for this product.
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