Jemma Kidd’s Lip Perfector ($36) is a unique double ended lipliner that preps, plumps and perfects your lips in no time. The concealer end is for neutralizing to prime the lips for color or you can even wear it as a nude lip. With the other end you can fill in fine lines around the lips with the smudge-proof, anti-feathering and plumping liner with added Vitamin E.

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