March 24, 2011
OPI expands its Shatter line with the addition of three new trendsetting shades: Blue, Navy and Turquoise. With nautical hues of cobalt, indigo and sapphire, these blues provide the perfect look for summer nails in one simple step. Inspired by graffiti art, Shatter leaves behind a crackled, two-texture finish when painted over any dry OPI hue. Adding top coat takes Shatter from matte to glossy in seconds.
In addition to the original Black Shatter, the line also features the Shatter coat in White, Red and Silver. All Shatter retail displays now feature Quick Response (QR) code, a two-dimensional barcode readable by smart phones and mobile phones with cameras and Internet capability. A quick scan of the display’s QR code will directly link to a demonstrational video – making application foolproof.
Blue Shatter, Navy Shatter, and Turquoise Shatter will be available beginning May 2011 at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for $8.50 ($10.95 CAN) suggested retail for each Shatter coat.
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