July 15, 2010
Urban Decay Primer Potion ($18, 0.34 fl oz) is a miracle eyeshadow primer claiming to be unmatched by any other in the beauty industry. Packaged in a precious, genie-like bottle, Eyeshadow Primer Potion is an ultra-sheer, totally nude eye base that glides on with the wave of a wand and then disappears instantly. It’s the ultimate eye prep for smoother, more vibrant shadow and all-day wear, with absolutely no creasing. Now with a new and improved bent wand to get more product out of the tube. The formula is full of silicone, which makes for a smooth and silky application.
You won’t need too much, apply a thin coat and let dry, then apply Eyeshadow as you normally would. After a long day there will be no creasing, its like magic.
The Primer Potion is available in 3 different shades: Eden (matte nude), Original (sheer nude), and Sin (shimmering champagne). Sin is a pretty color that can be worn on its own without shadow or with shadow to enhance the color’s shimmer. You can also turn a matte eyeshadow into a slightly shimmering color by using the primer as a base. You can even use this as a brow highlighter. The color applies as a sheer pink and when you layer it one it looks more silvery pink and is more shimmery.
I had read in the past that you could not use up all the product in the tube unless you cut it open to get to the product on the surface of the tube and for this reason I exchanged my Primer Potion in Original for Too Faced’s squeeze tube eyeshadow primer. Now if seems that Urban Decay has found a way to fix this with its new bent wand applicator that will be able to get more product out of the tube. After I run out of my primer from Too Faced I might try Urban Decay’s new packaging.
Availability: urbandecay.com, Sephora
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